Retailmetrics is a field of analysis aimed at maximising the profitability of retail chains, distributors and producers. It includes all activities related to profit maximization per square meter of the store.
The basis for an effective way to take action is a good understanding of the situation. That is why the biggest challenge is to have a reliable diagnosis of the problems that FMCG companies on the market are facing. Retailmetrics is a response to the phenomenon of creating new modern technologies which, in the end, do not provide any tangible benefits.
Another common mistake, in addition to solving non-existent or misinterpreted problems, is to start implementing extensive, costly analytical systems. The first step, which does not cost anything, is to ask the interested parties some simple questions.
FMCG market leaders are familiar with the problems faced by the retail industry and they are the best source of such information. The first stage of retailmetrics activities is therefore a timeless method of data acquisition – dialogue.
Once we have the knowledge about what exactly we are dealing with, we ought to create solutions in continuous cooperation with the interested parties. In response to their needs and in order to maximize their comfort, minimize losses and increase profits in the organizations they represent, we develop the technology. This is the foundation of a harmonious, symbiotic, long-term cooperation. We need to know how a company operates, with which we want to establish cooperation, and how its organizational culture is shaped.
It is difficult to imagine innovations in retail without modern technological solutions. Retailmetrics is not limited to any particular ones. It serves everything that can help to increase profitability. However, it is difficult to imagine the future of commerce without such things as product tagging or IoT (Internet of Things). NFC technology and information systems will be key. The intelligent shelf is a perfect example of such solutions. It is likely that we will also see a new standard of payment, which will fit in with the irreversable trend of changes in commerce – full automation of purchases.
If you want to work on the biggest and boldest retailmetrics project in the world, have a look at our job offers. Surge Cloud’s mission is to make a difference for people and the environment. We want to reduce overproduction of food and unnecessary costs of commercial processes. Recover time and money for people and resources for the environment.